JellyFish Paid Search Performance
26 JellyFish Brands vs 24 Non-JellyFish Brands • YoY Statistical Analysis
Jan 1 – Feb 24, 2026
vs Same Period 2025 • First 55 Days
Paid Search Combined: JF TrailsJF brands declined -17.9% in aggregate paid search calls vs +7.1% for non-JF — a 25.0pp gap (2,500 bps). Statistically significant (p=0.043).
PPC Non-Brand: JF LeadsIsolating PPC only, JF median jobs booked grew +17.4% vs -9.4% for non-JF — a +26.8pp advantage (2,680 bps). JellyFish’s direct management channel is trending positive.
Total Business: JF OutperformsJF total revenue down only -1.4% vs -7.5% for non-JF — a +6.1pp advantage (610 bps) in overall business health.
YoY % Change Distribution
Median & mean comparison by group
Brand-Level YoY Comparison
Each bar = one brand’s YoY change
Aggregate Volume: 2025 vs 2026
Total across all brands in each group
Statistical Significance Summary
Mann-Whitney p-values (lower = more significant)
Median YoY Change: All Channels, All Metrics
Side-by-side • ** = p<0.05 • * = p<0.10
Brand-Level Detail
| Brand | Group | Calls YoY% | Revenue YoY% | Jobs YoY% | New Cust YoY% | Calls 2025 | Calls 2026 | Rev 2025 | Rev 2026 |
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Prepared by Legit Marketing Group • Feb 25, 2026 • Data: Jan 1 – Feb 24, 2025 vs 2026 • 26 JellyFish + 24 Non-JellyFish Brands